Privacy Policy

Last updated: July 2025

Forma (“we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or work with us as a business partner.

1. Who We Are

Forma is a design service specializing in the creation and enhancement of hotel fitness and wellness spaces. We operate from Pforzheim, Germany and Hong Kong and primarily work with hospitality businesses.

2. Information We Collect

We may collect and process the following personal data:

a. From Website Visitors:

• Name, email address, phone number (if submitted via contact form)

• Analytics data (browser type, device, pages visited, IP address)

b. From Business Clients:

• Company name and contact details

• Billing information (if applicable)

• Communications and project-related materials

3. How We Use Your Information

We use your data to:

• Respond to inquiries or contact requests

• Deliver our services and fulfill contracts

• Issue invoices and manage payments

• Improve our website and customer experience

• Send service updates or news (with your consent)

4. Legal Basis for Processing

We process your data based on:

• Contractual necessity – to deliver agreed services

• Legitimate interest – to grow and operate our business

• Consent – for optional communications (you can withdraw at any time)

• Legal obligation – to comply with tax and regulatory requirements

5. Data Sharing

We do not sell your personal data.

We may share it with:

• Service providers (e.g., hosting platforms, invoicing software)

• Legal or tax advisors (only as required)

• Government authorities (if legally obligated)

All third-party processors are bound by data protection agreements.

6. Data Retention

• Inquiry data: kept for 12 months

• Project/client data: kept for up to 10 years (per tax law)

• Analytics data: anonymized and retained up to 24 months

You may request deletion of your data at any time (subject to legal requirements).

7. Your Rights (GDPR)

If you are based in the EU/EEA, you have the right to:

• Access the data we hold about you

• Request correction or deletion

• Object to processing or request restriction

• Port your data to another provider

• Withdraw consent at any time

To exercise these rights, contact us at [insert email address].

8. Data Security

We take appropriate technical and organizational measures to protect your data, including:

• HTTPS encryption

• Secure access control

• Regular backups and software updates

9. Cookies & Tracking

Our website may use:

• Essential cookies (for core functionality)

• Analytics cookies (e.g., Google Analytics)

You will be prompted to accept or reject non-essential cookies when visiting our site.

10. Contact

If you have questions or requests regarding this Privacy Policy:

Forma Ltd.
Julian J. Muckenhammer
Email: julian@muckenhammer.com
Phone: +49 175 9120642